Thompson Health Recognized for Higher Quality and Cost-Efficiency in Maternity Care

CANANDAIGUA – Once again, UR Medicine Thompson Health was recently recognized by Excellus BlueCross BlueShield with a Blue Distinction^® Centers+ (BDC+) for Maternity Care designation. This designation is part of the Blue Distinction Specialty Care program and to earn the designation, each facility must deliver quality care, safely and cost-effectively.

The Blue Distinction Centers for Maternity Care program plays a key role in the Blue Cross Blue Shield Association’s (BCBSA) National Health Equity Strategy aimed at reducing racial health disparities across the care spectrum and improving patient outcomes for all Americans. To align with this strategy, the Blue Distinction Centers for Maternity Care program enhanced its quality and measurement standards to recognize higher-quality facilities that have taken action to respond effectively to obstetric emergencies, reduce racial disparities, and improve maternal health outcomes.

Based on data from the current designation cycle, facilities designated under the Blue Distinction Centers for Maternity Care program demonstrate higher-quality care compared to non-Blue Distinction Center facilities, with overall average rates of 26% lower episiotomies, 60% fewer elective deliveries and 17% lower cesarean births—all of which point to healthier outcomes for patients. BDC+ designated facilities also exhibited an average savings of 21% for maternity care.

“Thompson first received this distinction in 2016 and it is a big source of pride,” said Administrative Director of Hospital Medicine and Specialty Practices Summer Killian. “The Blue Distinction Centers for Maternity Care program has incredibly rigorous standards, so this is a true reflection of our ongoing commitment to quality care for the families we serve.”

The Blue Distinction Centers for Maternity Care program’s selection criteria was devised to close clinical care gaps and reduce inequities that persist throughout the maternal care spectrum. The selection criteria includes components of BCBSA’s Maternal Health Equity Actions, which dismantle the cultural, operational, and structural barriers that have created inequities that persist in maternal care.

To be designated under this program, each applicant facility was evaluated on a combination of objective data on patient outcomes as well as the practices implemented to reduce racial disparities and improve maternal health outcomes, such as:

• Using evidence-based best practices to respond effectively to obstetric emergencies
• Offering unconscious bias training
• Participating in the regional Perinatal Quality Collaborative
• Having doula support available on the maternity care team
• Collecting race, ethnicity, and language data
• Having a program dedicated to quality improvements in maternal care
• Running drills and simulations to prepare providers are prepared to deal with a range of obstetric emergencies
• Demonstrating health outcomes that exceed the selection criteria from our program’s previous evaluation cycle