CANANDAIGUA – Mary Schneiter of Canandaigua is the new director of Corporate Communications for UR Medicine Thompson Health.
A graduate of Niagara University with a bachelor’s degree in commerce and marketing, Schneiter was most recently a communications manager for Constellation Brands, Inc., where she developed and executed strategic communication programs for the Victor-based Fortune 500 company. Prior to her tenure Constellation Brands, she worked at Hobart and William Smith Colleges in Geneva, serving as the associate director of annual giving and parent relations, as well as assistant director of internships. Her background also includes marketing-related work in the nonprofit sector with the Smith Opera House/Smith Center for the Arts in Geneva; a City of Geneva-funded Tourism Development grant; and various
committee and community board seats.
At Thompson, Schneiter oversees marketing and public relations, internal communications, and all digital efforts. Her department also includes the health system’s physician and community liaison function, with oversight of physician outreach and community wellness education and events.